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Vladimir Gavrilovich Raitz (born
May 23 1922) is the co-founder of the Horizon Holiday Group, who pioneered the first mass package holidays abroad. His family left the
Soviet Union when he was 6, and variously passed through Berlin and
Warsaw, before they settled in London. He attended Mill Hill School, London and studied Economics at
London School of Economics. After graduating in 1942, he started work as a journalist, first for
United Press International and then for
Reuters between 1943 and 1949.
Entrepreneur
On holiday in
Calvi, Haute-Corse on
Corsica in 1949, he was asked by a socialite with local connections, Nicholas Steinheid, to encourage British holiday-makers to come the following year. Having calculated he could charter an aircraft and provide an all-in two-week holiday in Corsica for less than £305, he set up Horizon Holidays on
12 October 1949, and initiated the package holiday industry. The name was chosen to reflect the
blue horizon that passengers would see from a plane window. With inheritance money he chartered aircraft and made the relevant local connections with the airport at Calvi. However, after considerable delay, it was only in March 1950 that the
Department for Transport permitted the flights on the stipulation that they would only be for "students and teachers". A brief advertising campaign in teaching and nursing magazines offered the opportunity for a flight, sleep under canvas, sample local wines and eat a meal containing meat twice a day - this was especially attractive due to the continuing
Rationing in the United Kingdom during and after World War II in post-war United Kingdom. The all inclusive price was £32.10s.-, or roughly half the cost of the return flight to Côte d'Azur International Airport, the closest airport served by
British European Airways.
First Flight
The first charter flight between
London Gatwick Airport and
Corsica was on
20 May 1950. After arranging to pick up passengers from King's Cross railway station, eleven "teachers" (paying passengers) and 21 "friends" (guests who returned immediately) were taken by
C-47 Skytrain. After a refuelling stop in Saint-Exupéry International Airport, the passengers arrived at Calvi St Catherine airport 6 hours later. The holiday makers were taken to the camping grounds of
Club Franco-Britannique. Much of the canvas used in the camping were remainders from the
Seabee who had constructed the airport in 1943. Although, Raitz did not make his target of 350 paying customers in the first summer, he learnt valuable lessons for the profitable expansion of Horizon Holidays and the package holiday industry.
Mass Tourism started
1950 Corsica
1952 Palma de Mallorca
1953
Lourdes
1954 Costa Brava and Sardinia
1955 Minorca
1956
Porto
1957 Costa Blanca - renamed from Costa Azul
1959 Costa del Sol
1962 Ibiza
1963 Bulgaria
1965
Algarve
1970
Crete
Retirement
He left Horizon in 1974 after it was taken over by Clarkson's and became a travel consultant. He was inducted into the British Travel Industry Hall of Fame.
Personal Life
Raitz is married, and has 3 daughters and 5 grandchildren.
Vladimir Gavrilovich Raitz (born
May 23 1922) is the co-founder of the Horizon Holiday Group, who pioneered the first mass package holidays abroad. His family left the
Soviet Union when he was 6, and variously passed through Berlin and Warsaw, before they settled in London. He attended
Mill Hill School, London and studied Economics at
London School of Economics. After graduating in 1942, he started work as a journalist, first for
United Press International and then for Reuters between 1943 and 1949.
Entrepreneur
On holiday in Calvi, Haute-Corse on
Corsica in 1949, he was asked by a socialite with local connections, Nicholas Steinheid, to encourage British holiday-makers to come the following year. Having calculated he could charter an aircraft and provide an all-in two-week holiday in Corsica for less than £305, he set up Horizon Holidays on 12 October
1949, and initiated the package holiday industry. The name was chosen to reflect the
blue horizon that passengers would see from a plane window. With inheritance money he chartered aircraft and made the relevant local connections with the airport at Calvi. However, after considerable delay, it was only in March 1950 that the
Department for Transport permitted the flights on the stipulation that they would only be for "students and teachers". A brief advertising campaign in teaching and nursing magazines offered the opportunity for a flight, sleep under canvas, sample local wines and eat a meal containing meat twice a day - this was especially attractive due to the continuing Rationing in the United Kingdom during and after World War II in post-war United Kingdom. The all inclusive price was £32.10s.-, or roughly half the cost of the return flight to
Côte d'Azur International Airport, the closest airport served by
British European Airways.
First Flight
The first charter flight between
London Gatwick Airport and Corsica was on
20 May 1950. After arranging to pick up passengers from
King's Cross railway station, eleven "teachers" (paying passengers) and 21 "friends" (guests who returned immediately) were taken by C-47 Skytrain. After a refuelling stop in
Saint-Exupéry International Airport, the passengers arrived at Calvi St Catherine airport 6 hours later. The holiday makers were taken to the camping grounds of
Club Franco-Britannique. Much of the canvas used in the camping were remainders from the Seabee who had constructed the airport in 1943. Although, Raitz did not make his target of 350 paying customers in the first summer, he learnt valuable lessons for the profitable expansion of Horizon Holidays and the package holiday industry.
Mass Tourism started
1950 Corsica
1952 Palma de Mallorca
1953 Lourdes
1954 Costa Brava and
Sardinia
1955 Minorca
1956
Porto
1957
Costa Blanca - renamed from Costa Azul
1959 Costa del Sol
1962 Ibiza
1963
Bulgaria
1965 Algarve
1970
Crete
Retirement
He left Horizon in 1974 after it was taken over by Clarkson's and became a travel consultant. He was inducted into the British Travel Industry Hall of Fame.
Personal Life
Raitz is married, and has 3 daughters and 5 grandchildren.